The Master Communicator

A highly focused and flexible programme backed by the Chartered Institute of Public Relations (CIPR), the Master Communicator programme is designed to cover the principles of professional, strategic internal communication in a fast-paced, hassle-free way.

The BiteSize Master Communicator programme is built around eight critical knowledge areas:

1. 1. Content & messaging


2. 2. Channels & tactics


3. 3. Business partnering


4. 4. Face-to-face communication


5. 5. Planning & strategy


6. 6. Practical communication theory


7. 7. Communicating change


8. 8. Research & evaluation


9. 9. Core skills (new)

This BiteSize programme comprises a wide and growing range of sessions which will appeal to both experienced and junior practitioners alike, including:

• Effective messaging
• Hardwiring communication objectives to organisational goals
• Handling bad news internally
• Advanced audience segmentation
• Building an effective champion network
• The fundamentals of change communication
• A joined-up approach to Planning, Research & Evaluation
• Qualitative research techniques for communicators
• Becoming a trusted advisor
• Becoming indispensible - moving up the ladder
• Infectious change & viral communication
• Building a high trust workplace

The BiteSize Master Communicator programme is supported by the UK’s only Chartered body for communicators, the CIPR, and participation qualifies for Continuing Professional Development points for delegates who are CIPR members.

For more information on Gatehouse Academy or to order a copy of the full BiteSize prospectus and module menu, contact us today via .

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