Take a look at your iPhone or Android, now apart from the odd signal issue, most of us would admit to being amazed and perhaps intimidated by how quickly technology has developed over the past ten years. Yet we need to realise that it is in fact the worst piece of technology that you will ever own. Will you ever buy a worse phone in the future? Of course you won’t.
Hearing Mark Comerford’s provocative take on social media and the rise of the digital / network age at the Simply Summit conference, was a brutal piece of honesty. And he’s right, wishing that we could all go back to how it was, is the worst thing we can do.
Every organisation still has those people who refuse to accept the pace of change, who shy away from new technology and trends, hiding behind as many excuses as they can find – yet how long do those excuses remain valid for? Not for long in Mark’s opinion.
Most employees wouldn’t freely admit to liking change, therefore the whole notion of change management should be replaced with ‘pain management’. As internal communicators, we not only need to proactively keep pace with change, trends and technologies, but encourage others to do so as well.