Global Webcast Programme
What We Did:
The leadership team at HSBC wanted to increase its visibility and get core messages out to their large and widespread workforce. We developed an 18 month programme of webcasts which promoted the core messages, but didn’t adopt the traditional talking head approach.
In addition, we supported the programme with a campaign that included the design and supply of HSBC branded headphones for all people, supporting marketing collateral, and the training of their internal communication champion network to maximise local support.
Click here to see ‘A Day in the Life’ video that we produced as part of this programme.