Free article to download – creating the right environment for cross selling in professional services
I've just had my latest feature article published in PM Magazine, an international publication for marketers and communicators operating in the professional services field.
You can download it by clicking here:
In it I discuss the challenges of cross-selling services and provide some pointers on how firms might be able to create the right internal environment for it to happen more easily and effectively. There are also a wealth of practical ideas – brainstormed in a workshop I ran at the PM Forum conference last year.
Hope you find it useful and interesting.